Benefits Of Having A Website
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In order to survive in this market among cut-throat competition, it is necessary for your business to have a good reputation. A favourable reputation gives you an authority in the market, which is instrumental in attracting and retaining customers. In this age of digital marketing, having a website would help you have that reputation and authority in the market. One of the ways in which you can have an authority over your competitors is by having blogs on your websites. Not many websites choose to have blogs on them, as it requires a huge amount of quality content. If you have a great content developing team, make sure your website doesn't only look good, but is loaded with great quality blogs. According to reports, it has been proven that websites with blogs tend to have 434% more indexed pages. This means that this increases the chances of your website to rank higher on search engines. If you are choosing to go for effective search engine optimisation (SEO), this would definitely reduce your SEO cost per month. Instead of spending money every month on getting links to your sites, you can update your blogs on a monthly basis, to index higher on the search engine results pages. Also, several researches have claimed that 47% of the customers read around 3 to 5 blogs, before engaging into a deal with the organisation. Also, it has been proven that 61% of the customers making online purchases have claimed that a blog persuaded them to buy the product. This is because a blog always has a personal touch to it. It is written in a way that the readers can relate to it, and the informal tone of the content makes it easy and fun to read.
You can set up a podcast in your website and distribute the schedule through platforms like Twitter and Facebook. You can also invite various experts to discuss topics that interest your target market. Though podcasts are currently not so popular as compared to other tools, their popularity is gradually increasing in the market. Another way in which you can gain authority through your website is, by hosting seminars on it. This has always proven to be a great way to share your knowledge with your prospective customers. Seminars also facilitate healthy discussions and exchange of valuable ideas, which would help both the customer as well as the concerned business.
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