Benefits Of Having A Website
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No business can survive without promotions, and if you are still using only the traditional ways of marketing, you are certainly wasting valuable resources, money, and time. Traditional ways like press releases, print ads, flyers, and point-of-purchase, are definitely effective and may also lead to a lot of conversion, but you also need to have a strong online presence to have a wholesome marketing campaign. While the traditional methods are still popular, they cost more money and cover lesser ground. On the other hand, having a website, opens wide doors for your business and costs you a minimal amount. If you have published a print ad in London, a person in Berlin may not able to see the same, but if you have published the same print ad on your website, anyone sitting in any corner of the world can access it. This is how powerful and effective a website can be for the promotion of your business. There are several tools and techniques that you can use for online marketing, and without a website, everything will fall short. Think of a website as the sun, with all these online promotional tools as planets, revolving around it. If you don't have a website, you lose the core of online promotion.
Social media is getting increasingly popular as a tool of promotion. Almost every brand and business today, has a social media profile. However, the primary purpose of being on social media is to link your customers to your website. As people look your business up on any social media platform, they would also see the link that would guide them to your website, hence increasing your site traffic. Same is the case with blogging. If you write a blog or write a guest post for an external source, your final aim would always be to drive traffic to your website. No matter what online promotion tool you use, it is all useless if you don't have a website. Also, online marketing is a sustainable process. A post you make on your website would be as it is, even if it is viewed twenty years later. On the other hand, none of the traditional marketing tools are that effective and sustainable. This is where online marketing wins and is definitely the need of the hour, with developing a website being the foremost priority for any business organisation ; big or small.
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